is a Japanese character pronounced "i" with the definition of Love.
i-Straight (Also known as Love-Straight), is the safest and most
effective system for straightening the different types, conditions, and
textures of light curls to the most stubborn kinky hair type.
The I Straight System (Thermal Reconditioning) is a permanent hair straightening system that utilizes 3 solution strengths, each tailored for different cases. Whether the difference is in hair texture, curl type, and condition (such as highlighted, bleached, or even pre-relaxed hair types) there is a solution to meet the specific needs of each individual. The solutions (No. 1 relaxers) can also be inter-mixed with each other to form a custom strength depending on the condition of the hair. The solutions (No.1) are cream-based for easier application and to prevent the relaxer from dripping down to the scalp area. As with all hair chemicals, if it touches the scalp, breakage can occur.
The I Straight formulas contains negative ions in the relaxer
(solution 1) and positive ions in the neutralizer. This will create a
stronger bond to restructure the hair properly and to keep the hair
healthy, moisturized, and vibrant.
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